Art Deco - Louis Lozowick

Art Deco design represented modernism turned into fashion, the movement was all about elegance and luxury. The intention of most products was for the wealthy and sophisticated and set to symbolise power and authority. The style was very much created by modernists as a reaction against Art Nouveau style. As well as elegance the style used angular, symmetrical geometric shapes. Art Deco lived greatly in America as a fresh style of life, the movement speed to architecture, film, fashion, furniture and so much more.  Much of the work were geometric decals as in trims and add ons. 

Lozowick was a painter and print maker, he focused on making lithographs of cities. He did this from inspiration of El Lissitsky and began to sketch American cities. He was a fan of the new machine age aesthetic and developed writings of the process. He liked to develop the idea of cities being futuristic fortresses, he enjoyed the urban geometry of the modern metropolis. 

His work is executed to a great standard and the image use of light and dark makes the image almost like an illusion of sorts. I like the geometric shapes that illustrate the movement and the life of the city. He defines the strong parts of the city and depicts the landscape as powerful. 

Lettrism - Joao Vieira

I have always had a great interest in type and how a typeface, size and colour can be differently interpreted. Lettrism was a movement that was all about knowledge and knowing. It was formed in 1940’s and was developed to be used as a third visual after figurative and abstract. The meaning of lettrism wasn’t at all about the meaning of type but was solely for the purpose of art. 

This movement wasn’t to be mistaken with letterists of which would keep medias separated rather than collected. Lettrism was also not its own language like many may have understood that way or tried to, but was the collaboration of art and type/symbols purely for art.

Joao Vieira was a Portuguese artist that enjoyed the feel of type and body form and the compatability in transition. He studied in Lisbon and then later in Paris also studied at 

‘Academie de la Grande’. His paintings were abstract and had simple elements with thick ink execution. 

Swiss International - Herb Lubalin

International style originated in Switzerland, it was the basis of much of the development of graphic design. The movement was led by Josef muller-brockmann and Armin Hofmann, the movement offered a simplistic style with an endless time frame of design. When the movement was developed it was seen to be fresh, modern and bright and set out to be eternal. The major schools of which these two artists led used sans serif typography, grids and asymmetric layouts. Another this was the type combination with photography as a way of communication. The type and image would define each other for a simple yet affective way of communication.

Herb Lubalin is a graphic designer who works with typography and geometric patterns and shapes. His work is clear cut and simple to understand with no over complication of designs. Due to that in a few of my projects, I have worked with type and logos that are of simple colour and design. He is classed under the bracket of Swiss international due to the fact that his designs are timeless, the effortless flair with clean cut design offer a sophisticated affect. Through this design career he has completed many artworks, some of his most popular are logos. Quite a lot of the time Lubalin liked to add more than just the word for type and would add within the type a possible second meaning. One of those designs is the logo for 'Mother&Child' where in the mother the 'O' has inside the child to get across the point of being a mother as if it was the womb.

Digital art - Maurizio Bolgnini

Digital art is a very open and wide field of art. Even a design that been processed say a drawing, but it has been scanned in, will now be known as digital art. The movement is suddenly seen to be never ending and with many designers at first hesitating to use the process, it is now the largest used. Stretching at first from signals and contemporary art of Bolgnini, the art works are used in all areas and for most publication and advertisement are the largest theres been. The art is now that developed that CGI and visual affects is now taking over from reality and the two on our televisions at home are now indistinguishable.

Maurizio Bolgnini is a digital artist who works with installations exploring the aesthetic and social implications of new media. His work is interesting due to the fact of taking a piece of electronic machinery and showing its signal and transmissions as a visual. The design idea is intriguing and the results from it show a depth into a art form that hasn't really been explored or even thought of. Maybe the way the designs were created was an accident. Although, even if it was the patterns and designs from it have inspired me for pieces of design past and present, also I'm currently taking the idea of having signals from radars, maps or compasses. 

Pop art - Sister Corita Kent

Pop art is an art movement that surfaced in the 1950s in America and Britain. Much of the work was from younger artist revolting against the old and the common. Instead of using traditional views and what they were taught, artists felt that modern films, advertising, packaging, music and comics for their imagination and imagery.

Sister Corita was born Freuncis Kent in 1918, she joined the order of the immaculate heart of Mary in 1936. She gained international fame for her vibrant serigraphs, which were created by hand using colourful shapes and messages of love and peace. She graduated form the immaculate heart college and later left to pursue her career in art, but her old ways brought her back to the college as a tutor.

Conceptual art - Victor Burgin

Conceptual art is the development of a piece of art work where the designs idea and concept is far more important than the aesthetic or material product. Conceptual artists don’t set out to fit their ideas to that existing form, but instead use untraditional medias then use there concept or idea in whatever forms or materials that seems necessary. From this theory though ‘Conceptual Art’ could be almost everything. 

Victor Burgin is a popular English conceptual artist whose work composes photography and printed text. He does this as an experiment of collaboration and how their relationship differs on a page. The designs usually consist of black and white colouring. Besides art, Burgin was a writer of art theory and criticism. Many were published and due to his work being of a high standard and intricate nature he was very popular to that of a higher class.

Print making

Print making is the technique or process of making artworks by handcrafting. Usually a print is never the same, it's an original. This is due to the process of printing it is almost impossible to create an identical copy. Some of the print making techniques are mono, Lino, collographs, screen, etching, wood cuts and so many more. The materials or objects used to print can literally be anything you desired. A fan favourite of mine is Lino printing, for this you have a piece of Lino, Lino can be the proper stuff or you can use a square of floor tile as long as it's spongy. After that you have to etch into the plate to create deep cuts that when pressure is added with colour it can be picked up as a print.

There are many ways of printing with Lino colour wise, you can over print where you do the print twice one on top of the other for a shadow or 3D affect. When designing a plate that's printed to be different colours in different patches is to print as you go then cut out more and change colour to see how it looks, be sure to make loads of prints while you can because you can never have enough. Another way is by adding two colours on to the print before printing, the pressure added usually makes for an interesting outcome due to the oils in them as well. When fully carved out the colour will appear on the non carved section and the bit that was carved will be clear. Another way of designing it to be a little bit inticute is by reverse printing and carving out the section that usually wouldn't so the design is then differently interpreted. Another tip to remember is to always draw type out backwards due to the plate being printed from not through.