Swiss International - Herb Lubalin

International style originated in Switzerland, it was the basis of much of the development of graphic design. The movement was led by Josef muller-brockmann and Armin Hofmann, the movement offered a simplistic style with an endless time frame of design. When the movement was developed it was seen to be fresh, modern and bright and set out to be eternal. The major schools of which these two artists led used sans serif typography, grids and asymmetric layouts. Another this was the type combination with photography as a way of communication. The type and image would define each other for a simple yet affective way of communication.

Herb Lubalin is a graphic designer who works with typography and geometric patterns and shapes. His work is clear cut and simple to understand with no over complication of designs. Due to that in a few of my projects, I have worked with type and logos that are of simple colour and design. He is classed under the bracket of Swiss international due to the fact that his designs are timeless, the effortless flair with clean cut design offer a sophisticated affect. Through this design career he has completed many artworks, some of his most popular are logos. Quite a lot of the time Lubalin liked to add more than just the word for type and would add within the type a possible second meaning. One of those designs is the logo for 'Mother&Child' where in the mother the 'O' has inside the child to get across the point of being a mother as if it was the womb.